Jessica
August 28 | 7 Months Ago
The digital landscape is evolving completely, and it’s the right time to invest into short videos and reels to capture a huge market. A local video content discovery application helps small scaled businesses to grow and captivate the attention of the target audience.
Video content has remained a great source of bringing in digital excellence and traffic without any external barriers or loopholes.
One of the biggest trends that we have seen in video marketing is vertical videos.
Vertical videos are capturing 78% more screen space on mobile devices, leading to 90% more viewability than the horizontal videos.
In this article, we are going to explore the power of vertical video and what businesses need to know before they start investing into vertical videos to scale themselves up.
What is a Vertical Video?
A vertical video is a video that is made up for portrait mode and has a 9:16 aspect ratio. These kinds of videos are taller in height as compared to the horizontal videos as they have a dimension of 1080×1920 pixels.
Bizooka, a great business video marketing app allows small business owners to market their services in vertical format, supporting them completely.
With the smartphone revolution, the mobile screen has started to play and host a 9:16 and 4:5 aspect ratio without any glitch.
The Instant Rise of Vertical Videos in 2025
Vertical videos have now become a great part of our daily lives and they have been popular for a very long time.
The entire content is driven by the script shared by the creators and the people consume the content on their phones vertically.
However, with major users watching the videos on their smartphones, platforms like Instagram, Facebook, TikTok and Snapchat have already support the vertical video format as users enjoy watching it in that way.
Anyhow, now let’s start discussing the core benefits of choosing vertical videos instead of horizontal format.
Core Benefits of Vertical Video for Businesses
In this section, we are going to learn about the benefits associated with usage of vertical videos:
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Increased Engagement Levels:
You may watch local business videos and see how they are utilising vertical videos for capturing mobile users and nurturing the digital experience with a better viewership.
It is offering a natural viewing experience leading to increased engagement level and longer watch times as compared to the casual horizontal videos.
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Improved Storytelling:
Vertical videos come with a more creative aspect, and the freedom to share anything, enabling the businesses to tell their business stories in a creative manner.
Either by using motion graphics or adding a great background music, they are enjoying sharing the stories with the visitors and letting them know how it all started…
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Enhanced User Experience
Perhaps, by focusing on the usage of vertical videos, businesses are now offering a seamless and intuitive experience for their audiences and indeed it’s reducing the distraction level and improving the overall customer satisfaction rate.
People are enjoying watching videos vertically and the businesses are using this as a great opportunity for captivating their users.
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Better Mobile Optimization
Users are now accessing videos on their smart phones instead of laptops and vertical videos ensure that businesses are optimised for this new era of marketing and trying all hacks leading to a growing audience member.
Best Practices for Businesses — A Quick Insight
Video marketing for small businesses has gradually helped them to grow and expand their businesses in a fruitful way. These are the best practices that should be followed by the businesses for a better understanding:
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Creating Content Keeping Vertical Aspect in Mind:
As we have already discussed the significance of vertical videos in today’s world, it’s necessary for businesses to develop content that is tailored to the vertical format, taking into account the unique aspect of the style.
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Use High-Quality Visuals and Sound Quality
Businesses should invest in high quality videos and sound quality because we all know if anyone is coming to your business page to view the videos they don’t expect a lower quality video content that will actually ruin your brand image in their minds.
It’s better to invest into the best quality videos and sound to attract the audience in a timely manner.
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Keep the Videos Minimal
Ensure that your vertical videos are minimal, sharing a quick message without long waits, making the viewers frustrated.
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Experimenting and Adapting the Change
You may try out different video formats, background sound effects and length for the vertical videos as a demo to see how the audience are reacting to it, and if it shows a positive curve then, adjust your strategies accordingly.
So, when are you adapting to vertical video format?
Ready, steady and go VERTICAL! Without any doubt, we can now say that vertical videos are not only a trend but a need for businesses to stay ahead of the curve.
By looking forward to the power of vertical videos and implementing the best possible practices, businesses are now increasing engagement criteria, and improving their storytelling for a better user experience.
So what are you waiting for, harness the power of verifiable videos for your small business and discover the engagement levels yourself without any doubt. Happy Sharing.
